Your Lifestyle Has Already Been Designed

We’ve been led into a culture that has been engineered to leave us tired, hungry for indulgence, willing to pay a lot for convenience and entertainment, and most importantly, vaguely dissatisfied with our lives so that we continue wanting things we don’t have. We buy so much because it always seems like something is still missing.... Unless you’re a real anomaly, your lifestyle has already been designed.

The perfect customer is dissatisfied but hopeful, uninterested in serious personal development, highly habituated to the television, working full-time, earning a fair amount, indulging during their free time, and somehow just getting by.

 

 

 

 

David Cain, "Your Lifestyle Has Already Been Designed." Raptidue, 2010.

 

Full text: https://www.raptitude.com/2010/07/your-lifestyle-has-already-been-designed/


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